What we check, and where the numbers come from.

Five checks, the same for every shop.

Everything is checked from the outside, the way a customer would. We don't need access to any of your accounts.

1. 01

   Your Google profile

   Address, opening hours, photos, rating and number of reviews. And whether an old listing marked “permanently closed”, or a duplicate, still exists under your name.

   Source

   Google Maps, read through Google's official interface (Google Places).

   What it costs you

   Wrong opening hours mean a customer outside a locked door. A “closed” listing under your name means a customer who thinks you've gone.

2. 02

   Where you stand on key searches

   We run a customer's search, your trade and your neighbourhood (for example “florist 1205 Genève”), and note the independent shops that come up, with their rating and number of reviews. Big chains are left out of the comparison.

   Source

   Google Maps search, through Google's official interface.

   What it costs you

   A customer searching nearby picks from the first names they see. If it isn't yours, it's a neighbour's.

3. 03

   Swiss directories

   Are your name, address and phone number the same on search.ch and local.ch as on Google?

   Source

   search.ch, queried directly. local.ch runs on the same database; we check it by hand when a mismatch shows up.

   What it costs you

   An old address in a directory doesn't stay in the directory: it can resurface elsewhere, for instance in an AI assistant's answer.

4. 04

   Your website on a phone

   Does your Google profile link to a website? Does it load quickly and display properly on a phone?

   Source

   PageSpeed Insights, Google's measurement tool (Lighthouse engine), in mobile mode. The same one we apply to our own site.

   What it costs you

   People often look you up from the street, on their phone. A site that's slow to appear gets closed before they've seen your opening hours.

5. 05

   Your presence in AI assistants

   We ask an AI assistant a customer's question: “What do you know about this shop, at this address?”. Three possible outcomes: nothing, a correct answer, or a wrong one (wrong address, shop said to be closed).

   Source

   Claude, Anthropic's AI assistant, with web search. The question and the answer are kept word for word.

   What it costs you

   More and more customers ask an assistant instead of Google. A wrong answer, given with confidence, sends them elsewhere.

Every finding is dated and comes from a public source. When a data point is missing (no website, no reviews, no answer), the audit says so instead of making up a number.